After a few years of consulting I wanted to try something new. Something at the intersection of creative branding and launching a business around a physical product. So a friend and I built Treats Quality Apparel, the first Stanford-backed (StartX) apparel company. More than a fashion line, we created a lifestyle brand, a physical product, and a marketing plan for how it would be distributed across channels. We believe that everyone should be "Committed to Leisure." And why not? In a world where we all work so hard, when relaxing, do it well.